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Global Multivitamin Capsules And Tablets Market

April 21, 2019

Global Multivitamin Capsules And Tablets Market, By End User (Men, Women, and Unisex), By Formulation (Tablets and Capsules), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Drug Stores/Pharmacies, Online, and Others), Region (North America, Latin America, Europe, Asia-Pacific, and Middle East and Africa), Global Forecast, 2020-2025.

Report Code :FMR449      
Pages :201 Pages
Format :   PPT Format   PDF Format

The global multivitamin capsules and tablets market was valued at US$ xx million in the year 2019. This market is estimated to be valued at US$ xx million in the year 2020 and is expected to reach US$ xx million by the year 2025, with an estimated CAGR of xx% during the forecast period (2020-2025). Multivitamin capsules and tablets are nutritional supplements used for a dietary purpose to meet the daily needs for essential vitamins and nutrients. The multivitamin capsules and tablets are composed to provide energy, strong bones, a healthy immune system, and an active brain.

Table 1. Global MULTIVITAMIN CAPSULES AND TABLETS Market Synopsis

Parameters

Description

Market Value (US$ Mn) for the Period

2018-2025

Base Year

2019

Forecast Period

2020-2025

Market Segmentation (By End User)

Men, Women, and Unisex

Market Segmentation (By Formulation)

Tablets and Capsules

Market Segmentation (By Distribution Channel)

Hypermarkets/Supermarkets, Specialty Stores, Drug Stores/Pharmacies, Online, and Others

Regions Covered

North America, Latin America, Europe, Asia-Pacific, and Middle East and Africa

Key Players Coverage

Glanbia plc, Nu Skin Enterprises, Otsuka Holdings Co., The Nature’s Bounty Company, Herbalife Nutrition Ltd., Bayer AG, Abbott Laboratories, GlaxoSmithKline plc, Amway Corporation, Multivit Sport, Nutrova, and Lycogee, among Others

Key Insights

  • Latest Updates
  • Analyst Views
  • Future Outlook of the Market

Market Dynamics

Rising incidences of vitamin deficiency among the population due to the lack of proper diet and incomplete meals fuel the demand for the multivitamin capsules and tablets market. The hectic schedule and lifestyles of the population lead to the deficiency of nutrition, minerals, and vitamins, which is an essential daily requirement. The companies are innovating their products and producing capsules and tablets in large quantities to avoid deficiency problems. For instance, in March 2019, the company GlaxoSmithKline Pharmaceuticals manufactured a Becadexamin capsule to treat the deficiency and fulfill the requirement of vitamins and nutrients among the affected population.

The era of COVID 19 has emerged the demand for the multivitamin capsules and tablets in order to boost the immunity and health to fight againstCOVID-19. The vital factor to be safe from the chronic disease is to maintain a healthy and strong immune system that leads to the rise in demand for multivitamin capsules and tablets tremendously. For instance, in June 2020, several scientists and healthcare professionals emphasize the importance of multivitamin capsules and tablets due to the outbreak of COVID 19. Dr. Soumitra Das recommends Zincovit tablet, which has been proven effective in slowing down the rate of similar viruses.

However, the over intake of capsules and tablets results in various side-effects. It is expected to restraint the multivitamin capsules and tablets market growth to some extent over the forecast period.

Figure 1. PORTER’S Analysis

 

Note: The above figure is shown for illustrative purposes only, the actual data may vary and will be incorporated in the report.

North America is envisaged to possess lucrative potential growth of the multivitamin capsules and tablets market over the forecast period due to the rise in health awareness and benefits of intake multivitamins. North America’s market is also expected to witness significant growth due to the geriatric population, outbreak of COVID 19, and high consumption of multivitamin capsules and tablets. For instance, in April 2020, Vitality expands its product portfolio and launched five new products, i.e., Vitality Relax+, Vitality Digest+, Vitality B60 Complete, Vitality Super Multi+, and Vitality Power Iron+ of multivitamins to support health and wellness.

Moreover, the Asia-Pacific region is also expected to contribute significant growth of the multivitamin capsules and tablets market, owing to an increase in the consumption of multivitamins that increased productivity. For instance, in September 2019, the company Vitabiotics launched Wellman for men, which is rich in Vitamins A, C, D, B6, and B12 plus copper and folic acid to boost the immune system and announced to launch the same products for women and kids as well in India.

Figure 2. Regional Analysis

 

Note: The above figure is shown for illustrative purposes only, the actual data may vary and will be incorporated in the report.

Competitive Landscape

Key players in the global multivitamin capsules and tablets market include Glanbia plc, Nu Skin Enterprises, Otsuka Holdings Co., The Nature’s Bounty Company, Herbalife Nutrition Ltd., Bayer AG, Abbott Laboratories, GlaxoSmithKline plc, Amway Corporation, Multivit Sport, Nutrova, and Lycogee, among others.

The players have adopted strategies of product development and innovation to strengthen their position in the market. For instance, in May 2019, Amway company announced the launch of its product Nutrilite B Vitamin for the adults to provide the essential nutrients of daily need.

Further, in January 2020, the Vitamin Shoppe launched a brand line of multivitamins, Vthrive to promote health and wellness solutions. These developments not only enable the companies to expand their product portfolio but also to expand their footprints in different regions and countries.

Figure 3. Market Share of Key Players, 2019

 

Note: The above figure is shown for illustrative purposes only, the actual data may vary and will be incorporated in the report.

By End User

  • Women
  • Men
  • Unisex

By Formulations

  • Tablets
  • Capsules

By Distribution Channel

  • Specialty Stores
  • Hypermarket/Supermarket
  • Drug Stores/Pharmacies
  • Online
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa
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Note:This report provides in-depth analysis of the global multivitamin capsules and tablets market. It provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2020-2025), considering 2019, as the base year.

  • What are trends adopted by key players in the global multivitamin capsules and tablets market?
  • What key factors are expected to increase the demand for multivitamin capsules and tablets market during the forecast period 2020-2025?
  • What are the major challenges inhibiting the growth of the global multivitamin capsules and tablets market?
  • What was the total market value (US$ Mn) generated in global multivitamin capsules and tablets market by formulation in 2019, and what are the forecasts by 2025?
  • Which distribution channel is expected to foster the multivitamin capsules and tablets market growth?
  • Which end user holds the highest CAGR (%) in the multivitamin capsules and tablets market?
  • What was the total revenue generated by the global multivitamin capsules and tablets market across different regions (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa) in 2019, along with CAGR (%) for the period (2020-2025)?
  • Who are the key players contributing to the growth of the global multivitamin capsules and tablets market, and what are the new strategies adopted by them to retain a market share in the industry?
  • What is the competitive strength of the key players in the multivitamin capsules and tablets market?
  • What are the major outcomes derived from Porter’s five forces?
  • What new products are going to be approved or launched in the coming years, which may have a huge impact on the market?
  • What insights are derived through the analysis of key players on the following parameters: company overview, financial performance, product portfolio, geographical presence, key highlights, and strategies?

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